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MiO brand liquid water enhancers – Killer Concept, but Terrible Trial
Kraft’s new MiO brand liquid water enhancers are a fantastic idea, but sadly, so disappointing in reality. Kraft is touting it as their first major brand launch since DiGiorno in 1995, to capitalize...
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7 Musts for Profitable New Products
1. Delight your target consumer DO focus on creating items that truly solve your target consumer’s needs and points-of-pain DO meet and exceed their needs DO create fans, not just customers DON’T focus...
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The Chobani brand Yogurt Coup: Reinvent the Category
We applaud Chobani‘s explosion to +$900 million in annual sales since its 2007 startup by attacking the yogurt category with a truly differentiated and superior brand. Not only have they catapulted...
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Ad Bowl 2012: Return to Sanity
While there were no must-see, spectacular ads last night, there were many excellent ads that were well worth the $3.5 million investment for the ad time, pre- and post-game public relations and social...
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AZO Advertising is Amiss: Talk to your Consumer
The AZO campaign features a fatal flaw that can kill the effectiveness of any advertising: it’s not clear. While AZO is advertising a compelling and effective urinary pain reliever, the commercial...
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5 Ways to Maintain Brand Growth and Relevance: StarKist’s Revitalization...
StarKist‘s marketing strategy is a rich example of maintaining brand relevance and accelerating profitable growth. Despite having some significant brand challenges: a mature category, a mature...
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Super Bowl XLVII Ad Winners and Atrocities
No spectacular ads last night (except for the Beyonce brand), but several excellent ads that were well worth the $4.0 million investment for the ad time, pre- and post-game public relations and social...
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Brand Marketers Totally Miss Social Media Influencers
See on Scoop.it – Marketing Strategy Tips from Katz Marketing Solutions Tammy Katz ‘s insight: Brand Marketers underspending on influencers, overspending on Facebook ‘acquaintances.’ Are you...
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12 Valuable Tips for Video SEO Beginners
See on Scoop.it – Marketing Strategy Tips from Katz Marketing Solutions Excerpted from article on Search Engine Watch: “If you aren’t optimizing your videos to match what people are searching, your...
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Marketing Innovation: How to be among the Successful 5%
Marketing innovation is a key source of revenue and profit growth, as well as a great opportunity to strengthen your brand and competitive advantage. Most companies’ annual plans rely on marketing...
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Samsung’s Strategic Apple Smackdown
Samsung continues to brilliantly challenge, and deposition, the Apple brand in its newest Galaxy S4 advertising campaign. Reminiscent of Apple‘s classic “I’m a Mac. I’m a PC” strategy, in which Apple...
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What Keeps Marketers Up at Night?
Key Issues for Marketers are driving growth, ROI and digital capabilities, per MarketingProfs #marketing #brands What Keeps Marketers Up at Night? by Ayaz Nanji | September 26,...
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Food Mergers and Acquisitions that will shape 2014
Brilliant overview by Paul Conley/FoodDive: three expected trends in the food industry. 1. Buying market share 2. Dumping the non-core (refocusing on core) 3. Buying younger (and more innovative)...
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Super Bowl XLVIII Ad Rankings: Budweiser, Doritos (and Seahawks) Blowout
Budweiser and Doritos were the uncontested winners in last night’s Ad Bowl, as measured by USAToday (popularity), Brand Bowl (social media buzz) and Katz Marketing Solutions (effectiveness). Both...
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5 Hottest Food Trends at Expo West |
We were delighted to appear in The Ohio State University’s Food Innovation Center Blog: “Natural Products Expo West 2014 was an incredible show of natural, organic, and healthy food and beverage...
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University of Dayton’s Rebranding Nightmare
University of Dayton proudly unveiled its unfortunate new athletic logo last week, which has been largely skewered by their alumni. Noble intentions, but not exactly the desired outcome. The...
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4 Ways to Raise Pricing and Delight Customers
Most companies loathe or mismanage the harsh reality that pricing increases are often necessary to offset inflation, even with the most diligent cost control. Often, this is a painful across the...
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Avoid Botching Exposure: No, we still don’t know BDO
BDO, a global accounting, business and financial consultancy, is wasting millions of dollars on its current advertising campaign, “People who know, know BDO.” In their advertising, they could tell you...
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5 Branding Lessons from the 2016 Presidential Campaign
The 2016 Presidential Campaign is loaded with great branding lessons that every company and person can apply to their favorite brand. I’ll try to be unbiased. 1. Awareness Trumps – The ascension...
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Annual Plan Checklist for a Killer 2016!
We hope your 2015 is exceeding expectations and you’ve created a strong plan for 2016 to grow faster. As most of you are, or are approaching, completing your 2016 Plan, here’s a checklist to make...
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