See on Scoop.it – Marketing Strategy Tips from Katz Marketing Solutions
Tammy Katz ‘s insight:
Brand Marketers underspending on influencers, overspending on Facebook ‘acquaintances.’ Are you strategically identifying influencers? Do you have an influencer strategy? Are you measuring social media conversion (vs noise?)
See on www.cmo.com
Filed under: Brand Management, Integrated Marketing Communication
