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Super Bowl XLVIII Ad Rankings: Budweiser, Doritos (and Seahawks) Blowout
Budweiser and Doritos were the uncontested winners in last night’s Ad Bowl, as measured by USAToday (popularity), Brand Bowl (social media buzz) and Katz Marketing Solutions (effectiveness). Both...
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5 Hottest Food Trends at Expo West |
We were delighted to appear in The Ohio State University’s Food Innovation Center Blog: “Natural Products Expo West 2014 was an incredible show of natural, organic, and healthy food and beverage...
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University of Dayton’s Rebranding Nightmare
University of Dayton proudly unveiled its unfortunate new athletic logo last week, which has been largely skewered by their alumni. Noble intentions, but not exactly the desired outcome. The...
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4 Ways to Raise Pricing and Delight Customers
Most companies loathe or mismanage the harsh reality that pricing increases are often necessary to offset inflation, even with the most diligent cost control. Often, this is a painful across the...
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Avoid Botching Exposure: No, we still don’t know BDO
BDO, a global accounting, business and financial consultancy, is wasting millions of dollars on its current advertising campaign, “People who know, know BDO.” In their advertising, they could tell you...
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5 Branding Lessons from the 2016 Presidential Campaign
The 2016 Presidential Campaign is loaded with great branding lessons that every company and person can apply to their favorite brand. I’ll try to be unbiased. 1. Awareness Trumps – The ascension...
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Annual Plan Checklist for a Killer 2016!
We hope your 2015 is exceeding expectations and you’ve created a strong plan for 2016 to grow faster. As most of you are, or are approaching, completing your 2016 Plan, here’s a checklist to make...
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Can I patent my recipe? – Typically No!
We’re delighted to be included in today’s New Food Economy Article: “It’s everyone’s first question, and no one likes the answer, But while we’re on the subject of patents, here’s a way of thinking...
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Why Chipotle brand will Rebound Quickly
Chipotle has been through no picnic recently, with two multi-state E-coli outbreaks, a separate norovirus issue, and widespread negative food safety publicity. However, barring any other major food...
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Productive Marketing: Don’t “Just Do It”
“Should we advertise?… increase our twitter presence?…launch an e-mail campaign?… or execute the hot marketing tactic du jour? These are important questions that you should eventually consider, but in...
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